About us

Distribution and Finance

Haier has established its own home appliance sales channels with Haier branded stores, franchises, and village-level chain stores.

Haier has tapped into the finance and real estate businesses.

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Our Business

Haier is a successful provider of integrated home appliances, meeting the needs of global consumers through continuous innovation. Haier’s businesses include the following six units: White goods Brown goods (digital ...

Brown Goods (digital and personal product)

Haier’s entry into the color television industry in 1997 marked the company’s move into the brown goods market. The core of Haier’s brown goods unit are television sets, personal computers, ...

Parts Manufacturing

The Equipment Components Manufacturing Group is committed to the research, design, and production of high quality components for home appliances, electronic, telecommunication, and automobile manufacturing covering more than ten sectors ...

Corporate profile

Haier Europe was born in 2000 of the amalgamation of the Haier Group's European experience in the home appliance sector and technological innovation skills. Haier Europe coordinates marketing and sales ...

White Goods

REFRIGERATORS Haier is the world’s biggest refrigerator manufacturer. Haier’s line of refrigeration units includes five series: single-door, double-door, multi-door, six-door and bisectional doors. Haier’s high-end refrigerators are trend leaders in ...

Flash News

25th Celebration

The world's 2nd largest home appliances brand invites you to celebrate its 25th anniversary!