About us

Haier’s entry into the color television industry in 1997 marked the company’s move into the brown goods market. The core of Haier’s brown goods unit are television sets, personal computers, and mobile phones as well as digital cameras, and MP3 players.  Haier has proposed a home digital solution plan which uses the color television as a display and control center, with the personal computer as a processor, and a smart phone used as the remote control device.

COLOR TV
Haier’s color television unit focuses on digital panel television sets. The company was responsible for producing China’s first digital television set; the world’s first streaming media television; and the first high-definition network streaming media television.

Haier Color TV has formed a digital technology alliance with Philips and with the German company Mize. It is also cooperating with SARFT (China’s State Administration of Radio, Film, and Television) to develop a series of high-end digital panel televisions.  Haier’s color televisions have been presented to visiting foreign leaders as Chinese national gifts.

MOBILE PHONES
Haier produces both GSM and CDMA mobile phones and has developed a series of innovative products including the pen phone, the Karaoke mobile phone and the television mobile phone.

COMPUTER
Haier has established strategic alliances with Intel, Microsoft, NVIDIA, Foxoon, and Proview.  It founded the Haier/Intel Research and Development Center for Innovative Products as well as a digital high-definition laboratory featuring over 80 different product lines.

VM PC laptop was named as among the “Top three global fashion computers” in 2008 at the International Consumer Electronic Show (CES) in Las Vegas. The Boyue commercial computer, which includes 20 different patents, passed the Mean Time Between Failure (MIBF) test for 120,000 hours of stable operation as certified by the China National Computer Products Quality Supervising Test Center.  Haier has won bids to provide computers to the Beijing International Airport, state banks, and government institutions.

According to the global provider of market intelligence IDC’s statistics, Haier laptops are the second largest brand in China, with Haier personal computers placed fourth.