A story of ongoing success
Haier believes that all consumers deserve to be happy ones. For over 25 years, Haier has focused on developing and manufacturing innovative products designed with you the consumer in mind, and providing these products across the world.

Haier in a Snapshot.
  - Haier is the world’s 2nd largest leading white goods home appliance manufacturer.
- Haier has over 50,000 employees worldwide and produces global revenues in excess of USD:17.5 billion (2008)
- Haier’s products are sold in over 100 countries and across 96 product categories
- With 29 manufacturing plants, 8 design centres and 16 industrial parks, Haier is well placed to provide the products needed for today’s global market.
- Haier has over 7,000 patents and over 1700 registered inventions as well as over 9 internationally recognised standards including ISO 9001.

With continuous dedication, Haier continues to re-invest significantly in its research and development ensuring that it can provide tomorrow’s products today.

Building a strong relationship with its customers

First and foremost Haier listens to its customers and acts on the needs and wants of those customers.

It puts itself in its customers shoes and tries to transfer those needs and wants, into relevant products, taking into consideration the lifestyle, emotions and aspirations of its customers.

Quality and innovation leadership

Every component of a Haier product is the result of hard work brought together by Haier’s employees. Haier’s focus on developing and manufacturing innovative, premium quality products and coupling that with a professional, caring approach to its after sales service has led Haier to occupy the leading position in home appliances in it’s domestic market, and enabled it to successfully supply a wide range of products to millions of people worldwide.

Haier is determined to contribute to make peoples live that little bit happier by providing the best quality, best designed products it can, at an affordable price for the mass market.

Over the last 25 years Haier has met and overcome many challenges and looks forward to continuing its success and serving its customers for many years to come.

A story of ongoing success
Haier believes that all consumers deserve to be happy ones. For over 25 years, Haier has focused on developing and manufacturing innovative products designed with you the consumer in mind, and providing these products across the world.

Haier in a Snapshot.
  - Haier is the world’s 2nd largest leading white goods home appliance manufacturer.
- Haier has over 50,000 employees worldwide and produces global revenues in excess of USD:17.5 billion (2008)
- Haier’s products are sold in over 100 countries and across 96 product categories
- With 29 manufacturing plants, 8 design centres and 16 industrial parks, Haier is well placed to provide the products needed for today’s global market.
- Haier has over 7,000 patents and over 1700 registered inventions as well as over 9 internationally recognised standards including ISO 9001.

With continuous dedication, Haier continues to re-invest significantly in its research and development ensuring that it can provide tomorrow’s products today.